At WordCamp Canada 2025, Automattic CEO Matt Mullenweg called Tumblr his “biggest failure,” noting the challenge of maintaining the platform’s half-billion blogs while it remains unprofitable. Though plans to migrate Tumblr to WordPress infrastructure are on hold, Mullenweg said he hasn’t given up.
Really, Matt? Nothing else, like how you went scorched-earth on WPEngine and caught a lot of people in the crossfire and destroyed a lot of goodwill in the process? Nothing comes to mind?
Really, Matt? Nothing else, like how you went scorched-earth on WPEngine and caught a lot of people in the crossfire and destroyed a lot of goodwill in the process? Nothing comes to mind?