It’s a long-standing tradition? And a thing in pretty much every country? Canadians volunteered in our Civil war. French and Germans volunteered in our war for independence. What do you think this is, North Korea that grips its people so tight they can barely breathe?

Before their media blitz campaign, Hormel’s Spam was eaten in perhaps 20% of households; after the campaign it was closer to 70%.

Ads do work, if you do them right. People go for what they’ve heard of over what they haven’t.