They’ve also become really, really good at outsourcing R&D to other companies. This lets them outsource the expense of trial and error, and swoop down with a mature product once everyone else has paid for it.
15 years ago they famously patented, and then leaked that they were working on a fingerprint reader authentication method, and then they watched the Android manufacturers bend over backwards to implement it so they could say they did it “first.” In those early days of smartphones, being first to implement something and then claiming Apple copied it was a big deal for people who wanted to be first movers (today they are called “techbros”). Motorola Mobility ate the cost of R&D, was never able to recoup the costs, and ended up being sold to Google for their patent portfolio. By the time Apple released Touch ID two and a half years later, Motorola Mobility was a shell of itself, and ended up being sold a second time to Lenovo.
Foldable phones have been a thing for a while, and Apple just sat back and took notes on what everyone else was doing. Surface Duo killed Microsoft’s last attempt at a mobile device. Now it’s a relatively mature market (we have tri-fold phones for two years now and tablets that fold into a laptop with a bluetooth keyboard) and now Apple will swoop in and bring the rest of the market.
The money isn’t in being a first mover; it’s in making a reliable product that everyone can use. It shouldn’t be lost on anyone that Apple made a trillion dollars while OpenBSD (upstream for a lot of Apple’s ecosystem) struggled to pay its light bills.
Absolute agreement.
Around the turn of the century, we used to say something like, “Linux is for people who hate Microsoft, BSD is for people who love UNIX.”
Not much has changed in the larger discussion about Desktop Linux. General discussion is driven by how “safe” and “comfortable” Windows users feel installing and using it for the first time. It’s a bullshit discussion.
It’s a weird relationship, like a new girlfriend who is always comparing you to the last boyfriend who beat her. She may even go back to him because he is familiar, without ever recognizing that you are better in every way.
Linux as a desktop is perfectly fine and usable on it’s own, without comparison to Windows. I’ve used it for over a quarter century and had a normal life, from middle school through postgrad and a decade-long career. My kids use it for everything including school and gaming and have no problems making friends and turning in assignments. People need to get out of the poverty mindset that Windows is the standard for a desktop. It’s fucking terrible. Linux has been usable for the desktop for 25 fucking years for those who want it. Windows itself copied many things from the Linux desktop, going all the way back to the first themes on Windows XP, and now there’s an entire Linux subsystem for Windows, all because Linux has been been better at package management and dependency resolution since the Clinton administration. Windows is fucking awful as a desktop.