I suspect that it’s a reaction to the various successful media projects by Michelle Obama. In Trump’s mind, the Obamas are making him look bad by being smart/successful/…, so this is Trump’s attempt at showing that his first lady too can create a successful media project. Because the Trumps are tasteless and have surrounded themselves with sycophants, there wasn’t anyone around to tell them how crap the movie was, so it got released as it is.

The big tell that this was Trump’s attempt at trying to one up the Obamas, is that once it became obvious that the Melania movie was bombing, Trump posted a super racist video about the Obamas. He tried to one up the Obamas creatively, failed, and then resorted to insults.

Meanwhile Melania is 28 million dollar richer, so as usual she probably doesn’t care that much about how bad this makes her look.

Public payphones in the streets and emergency phones alongside highways have also been removed (at least in my country). So yeah, our society expects us to have our own phones with us whenever we’re away from home.