Maybe a way for them to be able to say one day: “yes, it’s not selling in big numbers, but we aren’t competing against the others anyway, ours is a second phone, so it’s not a failure!” I mean, I don’t even know if that makes sense, but it’s the only spin I can give to it.

Yes, you might be right on that. But nobody said all ads had to be effective! ;) They sure are getting a lot of attention… maybe this backfires, maybe they get something out of it, we don’t know their expectations.

Those long lists are mostly full of everything but consumer electronics: semiconductors, gaming studios, movie studios, TV networks, music labels… heck even real estate is on there. So they kinda have a point when it comes to consumer electronics (which is what I think they meant with “customer market”).

The current Sony has little to do with the one from the 80s, 90s or even early 2000s… In addition to the PlayStation they are strong in imaging (photo and video cameras) I think, but little else, and those products no longer have mass appeal (they are getting high-end- and pro-focused). Vaio, Xperia, Bravia, Walkman… gone or on life support. Browse their site and there’s a handful of products left, as good as they might be (which I don’t know).

Below the vote was a link to see what an internet with AI is, or something like that. I went and asked their AI if all this was just a blatant ad for their AI, and it gave me a long, long list of excuses, after which I told it: come on, just say yes or no, and it replied back: yes, it could be said to be a blatant ad :D