BMW pinned so much of their visual identity on their kidney grilles. Literally decades of variations on the theme, mainly just getting bigger and bigger. And now grilles are completely redundant with ev’s and BMW hasn’t got a clue what to do about it.
The lack of foresight and imagination is stunning.
BMW pinned so much of their visual identity on their kidney grilles. Literally decades of variations on the theme, mainly just getting bigger and bigger. And now grilles are completely redundant with ev’s and BMW hasn’t got a clue what to do about it. The lack of foresight and imagination is stunning.