Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.
Faber is now best known for proposing the so-called “Forever Mouse” concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.
Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech’s video conferencing business. A paid subscription is possible, but Faber offered no further details.
Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings “value” to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.
I don’t see how she would have first hand experience with her product line and create better products.
What 😄
How is a person so out of touch?
Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings “value” to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.
I don’t see how she would have first hand experience with her product line and create better products.
The same reason she thinks that AI should be in meetings…to bad she could be replaced by AI and nothing of value was lost…